Long Tail Platinum Beta

The beta version of Long Tail “Platinum” is now available for all existing users to use! During the beta period all the upgraded features that are new to the platinum version are free to use.

We have been working on these upgraded features for several months and so we want your feedback! But first, in order to get a grasp of what’s new in this version, please watch the video below:

(Expand video to Full-Screen using controls in bottom right hand corner)

In addition, in order to calculate keyword competitiveness, you will be required to input a free SEOmoz API key. The first time you try to run a competitor analysis, you will be promted with instructions on how to get your SEOmoz key for free.

This only takes about a minute and only needs to be done once. If you want to get one now, you can get an SEOmoz key right here.

Platinum Features

Over the coming months, there will be many new platinum features added.  However, here is what is currently available:

  • Save keywords to a “Favorites” list
  • Calculate Average Keyword Competitiveness (KC) directly on the keyword results page
  • Calculate Keyword Competitiveness on the Competitor Analysis screen
  • Additional SEOmoz data; such as Juice Page Links, Page Authority, Domain Authority and more
  • New layout and logo!

Keyword Competitiveness

The crowning feature of the Platinum version is the keyword competitiveness calculation.  In a nutshell, this is a number between 0 and 100 that tells you how difficult it would be to rank for that particular keyword in Google.

Our proprietary formula takes the data provided by SEOmoz, and in particular the “Page Authority” and adjusts that calculation based on how closely the actual URL and Title results match the specific keyword.

In other words, the Avg. Keyword Competitiveness tells you how authoritative the results are AND how well they actually target your chosen keyword.  As we all know, if a result is not really targeting your specific keyword, its not a real strong result EVEN if its an overall authoritative page.  The key to strength in Google is having an authoritative page (page links, domain authority, page authority, etc) that ALSO targets specific keywords (within the title is best).

This highly complex keyword competitiveness formula takes a look at all the results and gives you quickly a number between 0 and 100 for how competitive the results are based on authority and keyword relevancy.

Everyone targets different types of keywords.  Some go after only extremely low competition keywords, others target moderate level, and some are more ambitious with difficult keywords.  So, you will have to determine what type of “Avg. KC” you are willing to look at.  However, as a general guideline; here is what I have found from my own analysis for keyword competitiveness:

  • 0 to 10 – No competition
  • 10 to 20 – Extremely low competition
  • 20 to 30 – Low competition
  • 30 to 40 – Moderate Competition
  • 40 to 50 – Somewhat High Competition
  • 50 to 60 – Very High Competition
  • 60 to 70 – Extremely High Competition
  • 70 to 100 – Don’t even think about it!

Overall, please dive into the software and enjoy the upgraded features for free during the beta period!  If you notice any changes that need to be made to the beta version, please submit a support ticket right here.

Thanks for testing out Long Tail Platinum!

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