Long Tail Platinum Beta

The beta version of Long Tail “Platinum” is now available for all existing users to use! During the beta period all the upgraded features that are new to the platinum version are free to use.

We have been working on these upgraded features for several months and so we want your feedback! But first, in order to get a grasp of what’s new in this version, please watch the video below:

(Expand video to Full-Screen using controls in bottom right hand corner)

In addition, in order to calculate keyword competitiveness, you will be required to input a free SEOmoz API key. The first time you try to run a competitor analysis, you will be promted with instructions on how to get your SEOmoz key for free.

This only takes about a minute and only needs to be done once. If you want to get one now, you can get an SEOmoz key right here.

Platinum Features

Over the coming months, there will be many new platinum features added.  However, here is what is currently available:

  • Save keywords to a “Favorites” list
  • Calculate Average Keyword Competitiveness (KC) directly on the keyword results page
  • Calculate Keyword Competitiveness on the Competitor Analysis screen
  • Additional SEOmoz data; such as Juice Page Links, Page Authority, Domain Authority and more
  • New layout and logo!

Keyword Competitiveness

The crowning feature of the Platinum version is the keyword competitiveness calculation.  In a nutshell, this is a number between 0 and 100 that tells you how difficult it would be to rank for that particular keyword in Google.

Our proprietary formula takes the data provided by SEOmoz, and in particular the “Page Authority” and adjusts that calculation based on how closely the actual URL and Title results match the specific keyword.

In other words, the Avg. Keyword Competitiveness tells you how authoritative the results are AND how well they actually target your chosen keyword.  As we all know, if a result is not really targeting your specific keyword, its not a real strong result EVEN if its an overall authoritative page.  The key to strength in Google is having an authoritative page (page links, domain authority, page authority, etc) that ALSO targets specific keywords (within the title is best).

This highly complex keyword competitiveness formula takes a look at all the results and gives you quickly a number between 0 and 100 for how competitive the results are based on authority and keyword relevancy.

Everyone targets different types of keywords.  Some go after only extremely low competition keywords, others target moderate level, and some are more ambitious with difficult keywords.  So, you will have to determine what type of “Avg. KC” you are willing to look at.  However, as a general guideline; here is what I have found from my own analysis for keyword competitiveness:

  • 0 to 10 – No competition
  • 10 to 20 – Extremely low competition
  • 20 to 30 – Low competition
  • 30 to 40 – Moderate Competition
  • 40 to 50 – Somewhat High Competition
  • 50 to 60 – Very High Competition
  • 60 to 70 – Extremely High Competition
  • 70 to 100 – Don’t even think about it!

Overall, please dive into the software and enjoy the upgraded features for free during the beta period!  If you notice any changes that need to be made to the beta version, please submit a support ticket right here.

Thanks for testing out Long Tail Platinum!


  1. Chris says

    Hey Spencer,

    Just got your email today. This tool looks great, i especially like the SeoMoz metrics.

    Could you also include a metric that would check to see how many “index pages” are in each top ten? Just like what they have in the free version of SEOQuake. I feel that this is another important metric that most if not all tools leave out, this really further helps to determine if that particular keyword is worth going after.


  2. says

    Hi Spencer.

    Just had a quick play and it is the dogs bollox mate.

    very easy and so much easier to manage things.
    Love the favorites, so much better than having to keep a long list down the side of all of my project keywords.
    The Bing thing is really good, although I never seem to be able to rank above +500 on Bing, yet I am on page 1 in Google and page 2 in Yahoo.
    maybe there’s a post or a podcast in there somewhere because Bing just does not work for my Niche sites.

    I did have a bit of trouble with SEOMOZ, I was getting a pop up asking me to sign into something and asking me to go to a page (lsapi.seomoz.com)
    Once I shut down my Firefox browser it worked.

    Great stuff
    Eddy D

    • says

      Glad you like it Eddy! About the SEOmoz pop up, had you already signed up and input your SEOmoz details? If so, please send me a ticket at the support link above if its still an issue.

  3. Tung Tran says

    Hi Spencer,

    Do you think the KC is accurate?

    For example: i used to rank for this keyword ” avg for mac” with an 1 page EMD domain in just 2 weeks… even after emd update it’s still there and even goes to higher position..
    but your KC for this term is : 36 – Moderate Competition

  4. Doug says

    Hi Spencer,

    The platinum version so far is very nice. I was wondering if the formula used to calculate the KC is that similar to what Hayden Miyamoto uses and has described before?

    I only ask as this has worked well for me and I found out about Hayden through you :)


  5. Doug says

    Thanks Spencer that is great.

    I missed the first 3/4 of the webinar :(, I would be interested in using the AVG KC in a bulk form, i.e. import hundreds to thousands of keywords and with the use of proxies determine the AVG KC per keyword.

    Has something like this been discussed for LTPB, or as the use of proxies can been seen as “spammy” related is this something you’re steering clear of?


  6. Michael McGean says

    Looks good Spencer. I notice you mentioned a monthly fee or will there be an option to make a one time payment?

    • says

      We are still considering all options. I don’t know at this point if it will be strictly a monthly fee or just a larger 1 time payment. Still considering…

  7. says

    I was considering purchasing Long Tail Pro soon. Is it worth waiting for the Platinum version to be launched? Obviously, I would prefer not to pay out twice to get the latest version.

    • says

      No, you shouldn’t wait. Because if you buy today, you get free access to the Platinum version for the next couple of weeks. If you decide to never updgrade to the Platinum version, you will ALWAYS have access to the standard version of Long Tail Pro that is available now. It will continue to be updated and maintained and is still a great option for many people. If you decide to upgrade to the Platinum, it will be cheaper to do so for existing Long Tail Pro users. So, no, there is no good reason to wait.

  8. Dan says

    One feature that I think you should include in a new version is some filtering options of the keywords generated.
    Like the google adwords tools has.
    Include a specific word (full match or anywhere) or exclude a word.
    The lists can get long and filtering can make it easier to go through them.

  9. Hammad says

    Really GREAT work! When i purchased your valuable application i had no plans to use it for long but NOW i love to use it. I just updated today and Happy.

    Just one question, Why don’t you allow us to choose the options for competitor analysis? Like if i want to exclude Domain Age then…

    Thank You So Much for this xlnt! App

  10. says


    This is really a great update to the already great product. I have not signed up for SEOMOZ yet but have thought about it for the past few months. Now that I see you are using it and even building it into the updates, I will be purchasing.

    • says

      Thanks Brian! Just to clarify – you do not need to purchase anything from SEOmoz…you can register for a FREE API. That is all that is needed to use Long Tail Platinum. Hope that helps.

  11. Chris says

    Hello Spencer,

    Chris again. Yes my vote is for a “one time payment” option. Looking to pay one time and that’s it, don’t like the idea of paying a monthly fee, since there are similar tools that provide you with SEOMoz metrics for FREE. If you decide to go this route, what price point would you price it at?


    • Rick says

      I second that! Would love to pay for a one-time payment!
      Any news on that Spencer? how about a checker for indexed pages?

      • says

        Rick – Long tail Pro will always only be a one time fee. Only the platinum features would be an additional cost. If you don’t wan the platinum features that’s fine, you’ll always have access to all the great features of the standard version. We’re not adding a checker for indexed pages at this point, but I’ll consider for the future.

  12. Andy B says

    I’ve played around with LTP platinum now for a few days & wanted to leave some feedback. Positives: I think the keyword research workflow and new features have been really well thought out. The workflow is very streamlined and gets the data back from google and SEOMoz very fast. Features wise I think LTP Platinum is well ahead of the competition and I making that comparison having purchased/ subscribed to half a dozen different key word research tools. Ok here’s the negatives: general app performance on the mac is not good, sorting columns and scrolling through datasets with hundreds of results is painful. Switching between projects or making changes to project settings just seems to crap out LTP and I would say the project “management” features are no way near robust enough for serious day to day use on lots of projects.
    Overall – i think its an awesome update which I would use almost exclusively as my go to research tool if it wasn’t for the performance problems.

  13. Mario says


    i’m thinking about buying LTP platinum but i cant find any information about how long “the contract” is. Can i end my subscription at the end of each month? what i would liketo do is Use LTP “normaly” without subscription (platinum), but maybe now and then take a month subscription to do my keyword research that month. is that possible?

  14. says

    Hi Spencer

    I bought Long Tail Pro, I would like to give your Long Tail Platinum Beta to see if I like it better, can you send me a link to a trial version?

    Thank you


  15. says

    I used another seo software all this time, i never tried long tail pro. I know about this software from pat website and thinking about want to test it.

  16. Rob Germundson says

    Hi, I am starting to use Longtail Pro for some work I am doing and really like it. Is there any way to get to test drive the Longtail Platinum version prior to committing to a monthly charge? Also, for those of us who are not dedicated internet marketers can we purchase a block of service for a period of time. Example – one month is $xx.

    • says

      No, there is no trial of the Platinum version. But there is always a 60 day money back guarantee. Also, one month is $17. But you can’t pay for multiple months up front.

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